This research study is being conducted by Michael Ridley, a Ph.D. Candidate at Western University in London, Ontario, Canada, under the supervision of Dr. Jacquelyn Burkell,
Faculty of Information and Media Studies.
The purpose of the study is to determine how users of Spotify think the system makes its personalized music recommendations.
We are surveying and interviewing 15 Spotify users. The survey should take approximately 10 minutes. The follow-up Zoom interview should take approximately 60 minutes. Participants may choose to abstain from any questions they do not wish answer. During the survey and interview participants will be asked to answer a series of questions regarding their use of Spotify and how they think it makes its recommendations.
Participants must be users of Spotify, residents of Canada or the United States, and 18 years old or older.
Participants will receive via email a $25 CAN e-gift card from Indigo Books & Music Inc.
The survey and interview data and other study data will not have any information identifying participants. The names of participants will not be used anywhere in the study or documents resulting from the study. All personal identifiers will be removed from study data. Only anonymized data will be shared.
Participation in this study is voluntary. Even if a participant consents to participate they have the right to not answer individual questions or to withdraw from the study at any time.